Digital Innovation Observatories of the School of Management at Politecnico di Milano
Digital Innovation Observatories of the School of Management at Politecnico di Milano
Digital Innovation Observatories of the School of Management at Politecnico di Milano
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Observers
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Observers
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Client
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Observers
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Milan
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Milan
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Milan
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Retail
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Retail
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Retail
The Digital Innovation Observatories of the School of Management at the Politecnico di Milano were established in 1999 with the goal of promoting culture in all major areas of Digital Innovation. Today, they are a qualified reference point for Digital Innovation in Italy, integrating Research, Communication, and continuous Updates. At Create PR, we manage the communication for two of the Observatories: the Observatory of Digital Innovation in Retail and the B2C eCommerce Observatory Netcomm - Politecnico di Milano.
Black Friday B2C eCommerce Research
On the occasion of Black Friday, the B2C eCommerce Observatory Netcomm - School of Management of the Politecnico di Milano estimates how much Italians will spend online. These data are instrumental both in securing coverage and in organizing a series of targeted interviews with Valentina Pontiggia, Director of the Observatory. For instance, during the Black Friday period in 2024, Valentina Pontiggia conducted several interviews, including on Radio 24 in the program Focus Economia and on SKYTG24 - Business.
Black Friday B2C eCommerce Research
On the occasion of Black Friday, the B2C eCommerce Observatory Netcomm - School of Management of the Politecnico di Milano estimates how much Italians will spend online. These data are instrumental both in securing coverage and in organizing a series of targeted interviews with Valentina Pontiggia, Director of the Observatory. For instance, during the Black Friday period in 2024, Valentina Pontiggia conducted several interviews, including on Radio 24 in the program Focus Economia and on SKYTG24 - Business.
Black Friday B2C eCommerce Research
On the occasion of Black Friday, the B2C eCommerce Observatory Netcomm - School of Management of the Politecnico di Milano estimates how much Italians will spend online. These data are instrumental both in securing coverage and in organizing a series of targeted interviews with Valentina Pontiggia, Director of the Observatory. For instance, during the Black Friday period in 2024, Valentina Pontiggia conducted several interviews, including on Radio 24 in the program Focus Economia and on SKYTG24 - Business.
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