Create PR - Create PR - Create PR -
Chi siamo
Chi siamo
Chi siamo
Create PR is a public relations agency established in 2021 with the objective of helping brands build authentic and lasting relationships with their audiences. We are committed to providing strategic, creative, and personalized communication solutions that enhance every aspect of brand identity and amplify its message.
Over the years, we have gained solid experience in the world of public relations, developing targeted campaigns, designing exclusive events, managing media relations, and collaborating with influencers and strategic partners to achieve ambitious goals. Every project we undertake is tailored to meet the specific needs of each client, always with an innovative and results-oriented approach.
In a world where communication changes at the speed of light, Create PR is the bridge connecting brands to people, turning messages into emotions and strategies into lasting relationships.
Marco Ferrario
Fondatore e Amministratore Delegato
In a world where communication changes at the speed of light, Create PR is the bridge connecting brands to people, turning messages into emotions and strategies into lasting relationships.
Marco Ferrario
Fondatore e Amministratore Delegato
15+
15+
15+
Customers
Customers
100+
100+
100+
Projects
More than 100 successfully completed projects
14 Creative Minds
Mission
Vision
To become the strategic partner of choice for companies seeking to build authentic and valuable relationships with their audience. We believe in a world where communication is not merely a means of conveying a message but an opportunity to connect people, inspire trust, and generate change.
Mission
Vision
To become the strategic partner of choice for companies seeking to build authentic and valuable relationships with their audience. We believe in a world where communication is not merely a means of conveying a message but an opportunity to connect people, inspire trust, and generate change.
Mission
Vision
To become the strategic partner of choice for companies seeking to build authentic and valuable relationships with their audience. We believe in a world where communication is not merely a means of conveying a message but an opportunity to connect people, inspire trust, and generate change.
Our foundation
Our foundation
Our foundation
Values
Innovation
Innovation
Innovation
Work
Work
Work
Creativity
Creativity
Creativity
Reason
Reason
Reason
Affection
Affection
Affection
Freedom
Freedom
Freedom
OUR EXPERTS
OUR EXPERTS
Team
Blueprint Baron
Puzzle Master
Vision Virtuoso
Marco Ferrario founded Create PR in January 2021, leveraging his extensive experience in corporate and product media relations, particularly in the tech, innovation, and retail sectors, acquired at previous agencies he worked with. After a period as a radio journalist, he began his career in PR agencies in September 2007, managing media relations over the years for various brands such as Acer, TomTom, and Amazon, as well as institutions like Netcomm and the Digital Innovation Observatories of the Politecnico di Milano. From the outset, he has been involved in both public relations and event organization in Italy and abroad, making problem-solving his distinctive trait, along with his remarkable ability to build relationships and his passion for customer and journalist satisfaction.
Marco Ferrario founded Create PR in January 2021, leveraging his extensive experience in corporate and product media relations, particularly in the tech, innovation, and retail sectors, acquired at previous agencies he worked with. After a period as a radio journalist, he began his career in PR agencies in September 2007, managing media relations over the years for various brands such as Acer, TomTom, and Amazon, as well as institutions like Netcomm and the Digital Innovation Observatories of the Politecnico di Milano. From the outset, he has been involved in both public relations and event organization in Italy and abroad, making problem-solving his distinctive trait, along with his remarkable ability to build relationships and his passion for customer and journalist satisfaction.
Passionate about music and travel, and a voracious reader, Marco boasts over 20 years of experience in PR. He has worked with both Italian and international agencies, focusing on corporate and financial communication and developing strong skills in crisis management. After establishing a Corporate Finance business unit for the last agency where he worked, he decided it was time to go out on his own and founded his agency, Albanesi PR, in 2020. Throughout his professional journey, he has gained deep knowledge of the Italian innovation ecosystem, collaborating with various startups and some of the leading Italian venture capital funds. When he’s not working, he enjoys being the father of his 3-year-old twins.
Passionate about music and travel, and a voracious reader, Marco boasts over 20 years of experience in PR. He has worked with both Italian and international agencies, focusing on corporate and financial communication and developing strong skills in crisis management. After establishing a Corporate Finance business unit for the last agency where he worked, he decided it was time to go out on his own and founded his agency, Albanesi PR, in 2020. Throughout his professional journey, he has gained deep knowledge of the Italian innovation ecosystem, collaborating with various startups and some of the leading Italian venture capital funds. When he’s not working, he enjoys being the father of his 3-year-old twins.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
A communication professional with over twenty years of experience, she works between Italy and Switzerland, specializing in media relations and corporate, marketing, and social communication management. A registered journalist since 2004, she has collaborated with major companies, institutions, and associations—from Fininvest to Amazon, from the Swiss Red Cross to Netcomm—designing and leading communication strategies, multichannel campaigns, and high-impact projects. Over the years, she has frequently handled crisis management. Alongside her professional activities, she teaches at institutes and educational organizations, where she brings her field experience to the classroom, focusing on communication, PR, crisis communication, and the use of digital and AI-related tools. Since 2021, she has been collaborating with Create PR as a Senior Consultant for the agency, dedicating herself to developing communication and positioning strategies capable of strengthening brands, entities, and initiatives with significant social and cultural impact.
A communication professional with over twenty years of experience, she works between Italy and Switzerland, specializing in media relations and corporate, marketing, and social communication management. A registered journalist since 2004, she has collaborated with major companies, institutions, and associations—from Fininvest to Amazon, from the Swiss Red Cross to Netcomm—designing and leading communication strategies, multichannel campaigns, and high-impact projects. Over the years, she has frequently handled crisis management. Alongside her professional activities, she teaches at institutes and educational organizations, where she brings her field experience to the classroom, focusing on communication, PR, crisis communication, and the use of digital and AI-related tools. Since 2021, she has been collaborating with Create PR as a Senior Consultant for the agency, dedicating herself to developing communication and positioning strategies capable of strengthening brands, entities, and initiatives with significant social and cultural impact.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
After obtaining a degree in Marketing and Communication from IULM University in Milan and work experience in London, Anna Lisa Margheriti began working in communication within the fashion & luxury sector from 2008 to 2011. From 2011 to 2017, she was at Image Building, initially overseeing clients in the hospitality and tech fields before joining the extraordinary finance team, where she refined her communication skills in corporate, finance, and crisis sectors. From 2017 to 2021, she collaborated with Hill+Knowlton (WPP Group), where she focused on defining consumer communication strategies for national and international clients, coordinating a team of resources on media relations and influencer marketing projects, organizing events and press trips. Among the main clients: P&G, MSC Cruises, InterContinental Hotels Group, British Airways, Campari Group, Montenegro Group. Since 2021, she has been working as a freelance consultant, specializing in Travel & Hospitality, Beauty, Food & Beverage, D&I sectors. Since 2021, she has been collaborating steadily with Create PR.
After obtaining a degree in Marketing and Communication from IULM University in Milan and work experience in London, Anna Lisa Margheriti began working in communication within the fashion & luxury sector from 2008 to 2011. From 2011 to 2017, she was at Image Building, initially overseeing clients in the hospitality and tech fields before joining the extraordinary finance team, where she refined her communication skills in corporate, finance, and crisis sectors. From 2017 to 2021, she collaborated with Hill+Knowlton (WPP Group), where she focused on defining consumer communication strategies for national and international clients, coordinating a team of resources on media relations and influencer marketing projects, organizing events and press trips. Among the main clients: P&G, MSC Cruises, InterContinental Hotels Group, British Airways, Campari Group, Montenegro Group. Since 2021, she has been working as a freelance consultant, specializing in Travel & Hospitality, Beauty, Food & Beverage, D&I sectors. Since 2021, she has been collaborating steadily with Create PR.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
Alessandra is convinced that communication, in all its forms and dimensions, holds the power to enact change. To change things for the better, however, this power must be wielded by the right people and in the right ways. She has made it her mission first in her personal life, starting from 1991 (yes, because she began talking immediately, then walking), and then in her professional life, beginning in 2017. After earning a degree in Communication Sciences, she specialized in Corporate Communication and Management. Her professional journey began at Mirandola Comunicazione and, after about 4 years, it solidified with her arrival in 2021 at Create PR. With rigor in processes, creativity in her approach, transparency and empathy in dealing with clients, journalists, and colleagues, and a touch of irony, she advances clients' projects in the retail sector. There's no need to ask her opinion. Even when not solicited, her insights arrive promptly: that's consultancy, right?
Alessandra is convinced that communication, in all its forms and dimensions, holds the power to enact change. To change things for the better, however, this power must be wielded by the right people and in the right ways. She has made it her mission first in her personal life, starting from 1991 (yes, because she began talking immediately, then walking), and then in her professional life, beginning in 2017. After earning a degree in Communication Sciences, she specialized in Corporate Communication and Management. Her professional journey began at Mirandola Comunicazione and, after about 4 years, it solidified with her arrival in 2021 at Create PR. With rigor in processes, creativity in her approach, transparency and empathy in dealing with clients, journalists, and colleagues, and a touch of irony, she advances clients' projects in the retail sector. There's no need to ask her opinion. Even when not solicited, her insights arrive promptly: that's consultancy, right?
Green Guru
Zen Master
Eco Enthusiast
Graduated in Communication Humanities, Laura specialized in Public and Corporate Communication at the University of Milan in 2016. Raised in the province of Bergamo, she collaborated with major local newspapers, thus having the opportunity to immediately understand in the field what constitutes news (and what does not). In 2017, she entered the world of public relations, managing communication and crisis management projects for national and international clients in both B2C and B2B spheres. After a brief stint in digital marketing, she returned to her true passion, PR and press office work, in 2019, working in communication agencies on projects ranging from food to startups, digital to biotechnology. Since 2022, she has held the position of Senior PR Account at Create PR, where she approaches every challenge with precision and determination, ensuring the best positioning for her clients through traditional press office activities and cross projects that include digital PR and event management. Collaborative, curious, and organized, she loves challenging herself and engaging daily with journalists and clients to provide consultancy that helps build solid and mutually trusting relationships over time.
Graduated in Communication Humanities, Laura specialized in Public and Corporate Communication at the University of Milan in 2016. Raised in the province of Bergamo, she collaborated with major local newspapers, thus having the opportunity to immediately understand in the field what constitutes news (and what does not). In 2017, she entered the world of public relations, managing communication and crisis management projects for national and international clients in both B2C and B2B spheres. After a brief stint in digital marketing, she returned to her true passion, PR and press office work, in 2019, working in communication agencies on projects ranging from food to startups, digital to biotechnology. Since 2022, she has held the position of Senior PR Account at Create PR, where she approaches every challenge with precision and determination, ensuring the best positioning for her clients through traditional press office activities and cross projects that include digital PR and event management. Collaborative, curious, and organized, she loves challenging herself and engaging daily with journalists and clients to provide consultancy that helps build solid and mutually trusting relationships over time.
Esperto di logistica
Story Spinner
Calm Crusader
Silvia has gained over 15 years of experience in communication, public and institutional relations, supporting SMEs and large Italian and international companies, as well as research and healthcare organizations. Since joining Create PR in 2023, she has been involved in corporate communication projects and crisis management for clients across various sectors, including logistics, innovation, education and employment, and healthcare. She earned a degree in philosophy from the Catholic University of the Sacred Heart in Milan, where she worked for two years as a researcher, supporting the scientific secretariat of the Bioethics Center in communication activities. From 2010 to 2023, she worked at Sec Newgate agency, initially focusing on reputation and crisis communication for large companies in the transport, healthcare, and innovation sectors, later shifting to corporate communication across various fields. She also worked on community relations initiatives to support high-potential critical projects (power lines, urban redevelopment works, etc.) on the territory, handling relationships with local media and, more generally, with all stakeholders present in the area of interest.
Silvia has gained over 15 years of experience in communication, public and institutional relations, supporting SMEs and large Italian and international companies, as well as research and healthcare organizations. Since joining Create PR in 2023, she has been involved in corporate communication projects and crisis management for clients across various sectors, including logistics, innovation, education and employment, and healthcare. She earned a degree in philosophy from the Catholic University of the Sacred Heart in Milan, where she worked for two years as a researcher, supporting the scientific secretariat of the Bioethics Center in communication activities. From 2010 to 2023, she worked at Sec Newgate agency, initially focusing on reputation and crisis communication for large companies in the transport, healthcare, and innovation sectors, later shifting to corporate communication across various fields. She also worked on community relations initiatives to support high-potential critical projects (power lines, urban redevelopment works, etc.) on the territory, handling relationships with local media and, more generally, with all stakeholders present in the area of interest.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
Graduated in Media Languages with a Master's in Media Relations and Corporate Communication from the Catholic University of Milan, Francesca has been working in the communication field for over 10 years, focusing on technology and innovation sectors, both B2C and B2B. Her curious outlook is always directed at the changing world to tackle each new challenge with enthusiasm and turn it into an opportunity, telling her clients' stories of value and building connections between brands, media, and people. Throughout her career, she has managed integrated communication projects for brands such as Logitech, TP-Link, iRobot, Polaroid, Action, Ingecom, Attiva Evolution, and many others. As of September 2024, she is registered with the Lombardy Journalists' Association as a publicist journalist. In January 2025, she joined the Create PR team as a Senior PR Account, bringing passion, expertise, and a results-oriented approach.
Graduated in Media Languages with a Master's in Media Relations and Corporate Communication from the Catholic University of Milan, Francesca has been working in the communication field for over 10 years, focusing on technology and innovation sectors, both B2C and B2B. Her curious outlook is always directed at the changing world to tackle each new challenge with enthusiasm and turn it into an opportunity, telling her clients' stories of value and building connections between brands, media, and people. Throughout her career, she has managed integrated communication projects for brands such as Logitech, TP-Link, iRobot, Polaroid, Action, Ingecom, Attiva Evolution, and many others. As of September 2024, she is registered with the Lombardy Journalists' Association as a publicist journalist. In January 2025, she joined the Create PR team as a Senior PR Account, bringing passion, expertise, and a results-oriented approach.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
Graduated in Modern Philology, Alice completed her university career with a second-level Master's degree in the publishing field at the Università Cattolica in Milan. Born and raised in Pesaro, she moved to and lived in Bologna, Warsaw, and finally Milan, first for studies and then for work. Since 2020, Alice has gained experience with Il Mulino, the political and cultural magazine, collaborated with Mimesis Edizioni for the non-fiction series, and Redooc, a digital teaching platform for schools—a 'first communication workout' that has allowed her to interact with a diverse array of clients and contexts. Since January 2022, she has been 'officially in the ring' working at Create PR, where she balances corporate and consumer communication with national and international clients in the tech, retail, and food sectors. Attentive and deeply curious, her quest to explore new media knows no bounds, even 'out of office': from the latest magazine on the newsstand, to digital journalism newsletters, to Instagram carousels and columns, every channel represents a new space and audience to engage with. Among her daily challenges is involving her clients in this whirlwind of innovation.
Graduated in Modern Philology, Alice completed her university career with a second-level Master's degree in the publishing field at the Università Cattolica in Milan. Born and raised in Pesaro, she moved to and lived in Bologna, Warsaw, and finally Milan, first for studies and then for work. Since 2020, Alice has gained experience with Il Mulino, the political and cultural magazine, collaborated with Mimesis Edizioni for the non-fiction series, and Redooc, a digital teaching platform for schools—a 'first communication workout' that has allowed her to interact with a diverse array of clients and contexts. Since January 2022, she has been 'officially in the ring' working at Create PR, where she balances corporate and consumer communication with national and international clients in the tech, retail, and food sectors. Attentive and deeply curious, her quest to explore new media knows no bounds, even 'out of office': from the latest magazine on the newsstand, to digital journalism newsletters, to Instagram carousels and columns, every channel represents a new space and audience to engage with. Among her daily challenges is involving her clients in this whirlwind of innovation.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
Graduated in Middle Eastern Languages and Cultures, she specialized in Cultural Anthropology, Ethnology, and Ethnolinguistics at Ca' Foscari with research in medical anthropology and migration. Hailing from Ferrara with an international spirit, she has always nurtured a passion for intercultural communication, writing, and the meeting of cultures. After moving to Milan in 2021, she began working in publishing and media alongside professional journalists, enhancing her education with courses in digital publishing and writing. Since 2022, she has been registered with the Order of Journalists of Emilia Romagna as a freelance journalist, collaborating with various sectors, coordinating projects, creating editorial content, and managing media relations. Naturally organized and multitasking, yet with a keen sensitivity to people and the environment, since September 2023 she has been part of the Create PR team, where she narrates and promotes projects for clients active in environmental and social sustainability and digital retail. When not working, Sara seeks new perspectives through travel, volunteering, and discovering local traditions, convinced that every encounter is a chance to better understand the world—and oneself.
Graduated in Middle Eastern Languages and Cultures, she specialized in Cultural Anthropology, Ethnology, and Ethnolinguistics at Ca' Foscari with research in medical anthropology and migration. Hailing from Ferrara with an international spirit, she has always nurtured a passion for intercultural communication, writing, and the meeting of cultures. After moving to Milan in 2021, she began working in publishing and media alongside professional journalists, enhancing her education with courses in digital publishing and writing. Since 2022, she has been registered with the Order of Journalists of Emilia Romagna as a freelance journalist, collaborating with various sectors, coordinating projects, creating editorial content, and managing media relations. Naturally organized and multitasking, yet with a keen sensitivity to people and the environment, since September 2023 she has been part of the Create PR team, where she narrates and promotes projects for clients active in environmental and social sustainability and digital retail. When not working, Sara seeks new perspectives through travel, volunteering, and discovering local traditions, convinced that every encounter is a chance to better understand the world—and oneself.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
Valentina studied Communication Sciences at the University of Catania and then moved to Milan, where she earned her master's degree in Communication for Business, Media, and Complex Organizations at the Catholic University. She has been part of the Create PR team since 2022. In her experience in the world of media relations, she has worked alongside companies from diverse sectors, and it is from this variety that she realized the importance of first and foremost listening to and truly understanding who is in front of you. She believes that every reality has its own voice, composed of people, stories, and details often invisible at first glance. For her, effective communication does not mean creating something from scratch but finding the right words to bring out what already exists—with clarity, empathy, and a bit of intuition. She loves well-crafted projects, relationships built over time, and that balance between organization and flexibility that makes work more solid but also more human.
Valentina studied Communication Sciences at the University of Catania and then moved to Milan, where she earned her master's degree in Communication for Business, Media, and Complex Organizations at the Catholic University. She has been part of the Create PR team since 2022. In her experience in the world of media relations, she has worked alongside companies from diverse sectors, and it is from this variety that she realized the importance of first and foremost listening to and truly understanding who is in front of you. She believes that every reality has its own voice, composed of people, stories, and details often invisible at first glance. For her, effective communication does not mean creating something from scratch but finding the right words to bring out what already exists—with clarity, empathy, and a bit of intuition. She loves well-crafted projects, relationships built over time, and that balance between organization and flexibility that makes work more solid but also more human.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
Federica navigates through words, content, and relationships with the precision of someone hailing from the publishing world. She graduated with a thesis on Marketing of Editorial Products and went on to further her studies with a Master in "BookTelling: Communicating and Selling Editorial Content" from the Catholic University of Milan, where she learned to narrate not just books, but more importantly stories. In perpetual balance between precision and listening, she is curious, methodical, and detail-oriented. She has been writing and inventing stories for as long as she can remember, and for this reason, during university, she collaborated for three years with various print and digital publications, dealing with lifestyle and retail topics. Through press trips, interviews, and editorials, she gained field experience, which allowed her to understand not only the work but also the perspective and needs of journalists, teaching her to enter other people's worlds, even if distant from her own. When her curiosity to view the world from the press office side grew too strong, in July 2024 she joined Create PR as a Junior PR, bringing with her enthusiasm, flexibility, and a willingness to take on challenges. A fan of organization, she jots down every idea on paper, believes that effective communication starts with a good question, and loves learning. Her motto? Catch me if you can.
Federica navigates through words, content, and relationships with the precision of someone hailing from the publishing world. She graduated with a thesis on Marketing of Editorial Products and went on to further her studies with a Master in "BookTelling: Communicating and Selling Editorial Content" from the Catholic University of Milan, where she learned to narrate not just books, but more importantly stories. In perpetual balance between precision and listening, she is curious, methodical, and detail-oriented. She has been writing and inventing stories for as long as she can remember, and for this reason, during university, she collaborated for three years with various print and digital publications, dealing with lifestyle and retail topics. Through press trips, interviews, and editorials, she gained field experience, which allowed her to understand not only the work but also the perspective and needs of journalists, teaching her to enter other people's worlds, even if distant from her own. When her curiosity to view the world from the press office side grew too strong, in July 2024 she joined Create PR as a Junior PR, bringing with her enthusiasm, flexibility, and a willingness to take on challenges. A fan of organization, she jots down every idea on paper, believes that effective communication starts with a good question, and loves learning. Her motto? Catch me if you can.
Artista dell'Illuminazione
Shadow Shaper
Brightness Enhancement
Chiara has built her professional and academic journey around a profound passion for stories and communication in various forms and channels. Graduating with honors in foreign languages and literatures in the 'The Art and Industry of Narration' track, she continued her studies with the Master's program 'Children’s Books & Co.' at the Catholic University of Milan, where she focused on the editorial promotion of children's content. These experiences allowed her to develop a particular attention to the nuances of language and a deep awareness of how important it is to always choose the most appropriate channel for each story. Throughout her professional experiences, from junior editor at Salani to Junior International TV Analyst for Mediaset, Chiara has developed a concrete problem-solving ability, tackling each challenge with determination and curiosity. Her attention to detail, combined with a gentle yet decisive approach, makes her a point of reference for those who work with her. Since October 2024, she has joined the Create PR team as a Junior PR, bringing with her technical skills and a positive, resilient, and collaborative attitude. Passionate about cinema, Chiara believes in the power of stories to bring people closer and open up new perspectives.
Chiara has built her professional and academic journey around a profound passion for stories and communication in various forms and channels. Graduating with honors in foreign languages and literatures in the 'The Art and Industry of Narration' track, she continued her studies with the Master's program 'Children’s Books & Co.' at the Catholic University of Milan, where she focused on the editorial promotion of children's content. These experiences allowed her to develop a particular attention to the nuances of language and a deep awareness of how important it is to always choose the most appropriate channel for each story. Throughout her professional experiences, from junior editor at Salani to Junior International TV Analyst for Mediaset, Chiara has developed a concrete problem-solving ability, tackling each challenge with determination and curiosity. Her attention to detail, combined with a gentle yet decisive approach, makes her a point of reference for those who work with her. Since October 2024, she has joined the Create PR team as a Junior PR, bringing with her technical skills and a positive, resilient, and collaborative attitude. Passionate about cinema, Chiara believes in the power of stories to bring people closer and open up new perspectives.
Style Savant
Whimsy Whiz
Esperto di Colori
Lisa is a curious and organized individual with a genuine passion for languages and cultures. She loves understanding different perspectives and conveying them: during her degree in Cultural Linguistic Mediation, she chose to analyze the labels of Palestinian popular movements as narrated in Arabic and Italian journalism. Her career began with experiences abroad and jobs that taught her to communicate with people from all backgrounds, adapt to various contexts, and find practical solutions even under pressure. Since 2024, she has been a part of the Create PR team, where clients find her to be a reliable point of reference: she manages administration and purchasing, handles logistics for events and business trips, and supports the PR department with meticulous attention to detail and timelines. Empathy, precision, and the ability to create a collaborative atmosphere are the qualities she brings to her work every day because she believes that behind every project are, first and foremost, the people.
Lisa is a curious and organized individual with a genuine passion for languages and cultures. She loves understanding different perspectives and conveying them: during her degree in Cultural Linguistic Mediation, she chose to analyze the labels of Palestinian popular movements as narrated in Arabic and Italian journalism. Her career began with experiences abroad and jobs that taught her to communicate with people from all backgrounds, adapt to various contexts, and find practical solutions even under pressure. Since 2024, she has been a part of the Create PR team, where clients find her to be a reliable point of reference: she manages administration and purchasing, handles logistics for events and business trips, and supports the PR department with meticulous attention to detail and timelines. Empathy, precision, and the ability to create a collaborative atmosphere are the qualities she brings to her work every day because she believes that behind every project are, first and foremost, the people.
OUR EXPERTS
Team
Marco Ferrario founded Create PR in January 2021, leveraging his extensive experience in corporate and product media relations, particularly in the tech, innovation, and retail sectors, acquired at previous agencies he worked with. After a period as a radio journalist, he began his career in PR agencies in September 2007, managing media relations over the years for various brands such as Acer, TomTom, and Amazon, as well as institutions like Netcomm and the Digital Innovation Observatories of the Politecnico di Milano. From the outset, he has been involved in both public relations and event organization in Italy and abroad, making problem-solving his distinctive trait, along with his remarkable ability to build relationships and his passion for customer and journalist satisfaction.
Passionate about music and travel, and a voracious reader, Marco boasts over 20 years of experience in PR. He has worked with both Italian and international agencies, focusing on corporate and financial communication and developing strong skills in crisis management. After establishing a Corporate Finance business unit for the last agency where he worked, he decided it was time to go out on his own and founded his agency, Albanesi PR, in 2020. Throughout his professional journey, he has gained deep knowledge of the Italian innovation ecosystem, collaborating with various startups and some of the leading Italian venture capital funds. When he’s not working, he enjoys being the father of his 3-year-old twins.
A communication professional with over twenty years of experience, she works between Italy and Switzerland, specializing in media relations and corporate, marketing, and social communication management. A registered journalist since 2004, she has collaborated with major companies, institutions, and associations—from Fininvest to Amazon, from the Swiss Red Cross to Netcomm—designing and leading communication strategies, multichannel campaigns, and high-impact projects. Over the years, she has frequently handled crisis management. Alongside her professional activities, she teaches at institutes and educational organizations, where she brings her field experience to the classroom, focusing on communication, PR, crisis communication, and the use of digital and AI-related tools. Since 2021, she has been collaborating with Create PR as a Senior Consultant for the agency, dedicating herself to developing communication and positioning strategies capable of strengthening brands, entities, and initiatives with significant social and cultural impact.
After obtaining a degree in Marketing and Communication from IULM University in Milan and work experience in London, Anna Lisa Margheriti began working in communication within the fashion & luxury sector from 2008 to 2011. From 2011 to 2017, she was at Image Building, initially overseeing clients in the hospitality and tech fields before joining the extraordinary finance team, where she refined her communication skills in corporate, finance, and crisis sectors. From 2017 to 2021, she collaborated with Hill+Knowlton (WPP Group), where she focused on defining consumer communication strategies for national and international clients, coordinating a team of resources on media relations and influencer marketing projects, organizing events and press trips. Among the main clients: P&G, MSC Cruises, InterContinental Hotels Group, British Airways, Campari Group, Montenegro Group. Since 2021, she has been working as a freelance consultant, specializing in Travel & Hospitality, Beauty, Food & Beverage, D&I sectors. Since 2021, she has been collaborating steadily with Create PR.
Alessandra is convinced that communication, in all its forms and dimensions, holds the power to enact change. To change things for the better, however, this power must be wielded by the right people and in the right ways. She has made it her mission first in her personal life, starting from 1991 (yes, because she began talking immediately, then walking), and then in her professional life, beginning in 2017. After earning a degree in Communication Sciences, she specialized in Corporate Communication and Management. Her professional journey began at Mirandola Comunicazione and, after about 4 years, it solidified with her arrival in 2021 at Create PR. With rigor in processes, creativity in her approach, transparency and empathy in dealing with clients, journalists, and colleagues, and a touch of irony, she advances clients' projects in the retail sector. There's no need to ask her opinion. Even when not solicited, her insights arrive promptly: that's consultancy, right?
Graduated in Communication Humanities, Laura specialized in Public and Corporate Communication at the University of Milan in 2016. Raised in the province of Bergamo, she collaborated with major local newspapers, thus having the opportunity to immediately understand in the field what constitutes news (and what does not). In 2017, she entered the world of public relations, managing communication and crisis management projects for national and international clients in both B2C and B2B spheres. After a brief stint in digital marketing, she returned to her true passion, PR and press office work, in 2019, working in communication agencies on projects ranging from food to startups, digital to biotechnology. Since 2022, she has held the position of Senior PR Account at Create PR, where she approaches every challenge with precision and determination, ensuring the best positioning for her clients through traditional press office activities and cross projects that include digital PR and event management. Collaborative, curious, and organized, she loves challenging herself and engaging daily with journalists and clients to provide consultancy that helps build solid and mutually trusting relationships over time.
Silvia has gained over 15 years of experience in communication, public and institutional relations, supporting SMEs and large Italian and international companies, as well as research and healthcare organizations. Since joining Create PR in 2023, she has been involved in corporate communication projects and crisis management for clients across various sectors, including logistics, innovation, education and employment, and healthcare. She earned a degree in philosophy from the Catholic University of the Sacred Heart in Milan, where she worked for two years as a researcher, supporting the scientific secretariat of the Bioethics Center in communication activities. From 2010 to 2023, she worked at Sec Newgate agency, initially focusing on reputation and crisis communication for large companies in the transport, healthcare, and innovation sectors, later shifting to corporate communication across various fields. She also worked on community relations initiatives to support high-potential critical projects (power lines, urban redevelopment works, etc.) on the territory, handling relationships with local media and, more generally, with all stakeholders present in the area of interest.
Graduated in Media Languages with a Master's in Media Relations and Corporate Communication from the Catholic University of Milan, Francesca has been working in the communication field for over 10 years, focusing on technology and innovation sectors, both B2C and B2B. Her curious outlook is always directed at the changing world to tackle each new challenge with enthusiasm and turn it into an opportunity, telling her clients' stories of value and building connections between brands, media, and people. Throughout her career, she has managed integrated communication projects for brands such as Logitech, TP-Link, iRobot, Polaroid, Action, Ingecom, Attiva Evolution, and many others. As of September 2024, she is registered with the Lombardy Journalists' Association as a publicist journalist. In January 2025, she joined the Create PR team as a Senior PR Account, bringing passion, expertise, and a results-oriented approach.
Graduated in Modern Philology, Alice completed her university career with a second-level Master's degree in the publishing field at the Università Cattolica in Milan. Born and raised in Pesaro, she moved to and lived in Bologna, Warsaw, and finally Milan, first for studies and then for work. Since 2020, Alice has gained experience with Il Mulino, the political and cultural magazine, collaborated with Mimesis Edizioni for the non-fiction series, and Redooc, a digital teaching platform for schools—a 'first communication workout' that has allowed her to interact with a diverse array of clients and contexts. Since January 2022, she has been 'officially in the ring' working at Create PR, where she balances corporate and consumer communication with national and international clients in the tech, retail, and food sectors. Attentive and deeply curious, her quest to explore new media knows no bounds, even 'out of office': from the latest magazine on the newsstand, to digital journalism newsletters, to Instagram carousels and columns, every channel represents a new space and audience to engage with. Among her daily challenges is involving her clients in this whirlwind of innovation.
Graduated in Middle Eastern Languages and Cultures, she specialized in Cultural Anthropology, Ethnology, and Ethnolinguistics at Ca' Foscari with research in medical anthropology and migration. Hailing from Ferrara with an international spirit, she has always nurtured a passion for intercultural communication, writing, and the meeting of cultures. After moving to Milan in 2021, she began working in publishing and media alongside professional journalists, enhancing her education with courses in digital publishing and writing. Since 2022, she has been registered with the Order of Journalists of Emilia Romagna as a freelance journalist, collaborating with various sectors, coordinating projects, creating editorial content, and managing media relations. Naturally organized and multitasking, yet with a keen sensitivity to people and the environment, since September 2023 she has been part of the Create PR team, where she narrates and promotes projects for clients active in environmental and social sustainability and digital retail. When not working, Sara seeks new perspectives through travel, volunteering, and discovering local traditions, convinced that every encounter is a chance to better understand the world—and oneself.
Valentina studied Communication Sciences at the University of Catania and then moved to Milan, where she earned her master's degree in Communication for Business, Media, and Complex Organizations at the Catholic University. She has been part of the Create PR team since 2022. In her experience in the world of media relations, she has worked alongside companies from diverse sectors, and it is from this variety that she realized the importance of first and foremost listening to and truly understanding who is in front of you. She believes that every reality has its own voice, composed of people, stories, and details often invisible at first glance. For her, effective communication does not mean creating something from scratch but finding the right words to bring out what already exists—with clarity, empathy, and a bit of intuition. She loves well-crafted projects, relationships built over time, and that balance between organization and flexibility that makes work more solid but also more human.
Federica navigates through words, content, and relationships with the precision of someone hailing from the publishing world. She graduated with a thesis on Marketing of Editorial Products and went on to further her studies with a Master in "BookTelling: Communicating and Selling Editorial Content" from the Catholic University of Milan, where she learned to narrate not just books, but more importantly stories. In perpetual balance between precision and listening, she is curious, methodical, and detail-oriented. She has been writing and inventing stories for as long as she can remember, and for this reason, during university, she collaborated for three years with various print and digital publications, dealing with lifestyle and retail topics. Through press trips, interviews, and editorials, she gained field experience, which allowed her to understand not only the work but also the perspective and needs of journalists, teaching her to enter other people's worlds, even if distant from her own. When her curiosity to view the world from the press office side grew too strong, in July 2024 she joined Create PR as a Junior PR, bringing with her enthusiasm, flexibility, and a willingness to take on challenges. A fan of organization, she jots down every idea on paper, believes that effective communication starts with a good question, and loves learning. Her motto? Catch me if you can.
Chiara has built her professional and academic journey around a profound passion for stories and communication in various forms and channels. Graduating with honors in foreign languages and literatures in the 'The Art and Industry of Narration' track, she continued her studies with the Master's program 'Children’s Books & Co.' at the Catholic University of Milan, where she focused on the editorial promotion of children's content. These experiences allowed her to develop a particular attention to the nuances of language and a deep awareness of how important it is to always choose the most appropriate channel for each story. Throughout her professional experiences, from junior editor at Salani to Junior International TV Analyst for Mediaset, Chiara has developed a concrete problem-solving ability, tackling each challenge with determination and curiosity. Her attention to detail, combined with a gentle yet decisive approach, makes her a point of reference for those who work with her. Since October 2024, she has joined the Create PR team as a Junior PR, bringing with her technical skills and a positive, resilient, and collaborative attitude. Passionate about cinema, Chiara believes in the power of stories to bring people closer and open up new perspectives.
Lisa is a curious and organized individual with a genuine passion for languages and cultures. She loves understanding different perspectives and conveying them: during her degree in Cultural Linguistic Mediation, she chose to analyze the labels of Palestinian popular movements as narrated in Arabic and Italian journalism. Her career began with experiences abroad and jobs that taught her to communicate with people from all backgrounds, adapt to various contexts, and find practical solutions even under pressure. Since 2024, she has been a part of the Create PR team, where clients find her to be a reliable point of reference: she manages administration and purchasing, handles logistics for events and business trips, and supports the PR department with meticulous attention to detail and timelines. Empathy, precision, and the ability to create a collaborative atmosphere are the qualities she brings to her work every day because she believes that behind every project are, first and foremost, the people.
Our Story
Our Story
Our Story
L'evoluzione di Create PR
L'evoluzione di Create PR
2021
The Beginning
Create PR is born, an agency founded with the mission to transform communication into a strategic lever for brands. With a small team and a lot of determination, we are beginning to build strong relationships with media and companies.
2021
The Beginning
Create PR is born, an agency founded with the mission to transform communication into a strategic lever for brands. With a small team and a lot of determination, we are beginning to build strong relationships with media and companies.
2021
The Beginning
Create PR is born, an agency founded with the mission to transform communication into a strategic lever for brands. With a small team and a lot of determination, we are beginning to build strong relationships with media and companies.
2025
The future
Today, Create PR is a benchmark for companies that want to build a solid and authentic reputation. We look ahead, ready to face new challenges and redefine the world of public relations.
2025
The future
Today, Create PR is a benchmark for companies that want to build a solid and authentic reputation. We look ahead, ready to face new challenges and redefine the world of public relations.
2025
The future
Today, Create PR is a benchmark for companies that want to build a solid and authentic reputation. We look ahead, ready to face new challenges and redefine the world of public relations.
Clients
Clients
Clients
Our clients
Amazon
Bose
Cynet
Elmec Informatics
Elmec Solar
Engineering
Federation of Freight Forwarders
Gimac
Inspire
Let's join forces
Open positions
Open positions
Open positions
Join the Team
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