During Black Friday, Italians will spend over 2 billion euros online (+9% compared to 2023), generating a traffic of 38 million parcels (+13% compared to 2023)

According to estimates from the B2C eCommerce Observatory Netcomm – Politecnico di Milano, Italians will spend over 2 billion euros online during Black Friday 2024, an increase of 9% compared to 2023, with approximately 38 million packages shipped, marking a 13% rise. Promotions, which are increasingly widespread and extended up to 10 days, are involving new categories such as clothing, beauty, and food and wine, while electronics are seeing a decline of 14%.