E-commerce creates value for Italy
E-commerce creates value for Italy
E-commerce creates value for Italy
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Client
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Netcomm
[
Client
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Netcomm
[
Client
]
Netcomm
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Location
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Rome
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Location
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Rome
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Location
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Rome
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Sector
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Technology
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Sector
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Technology
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Sector
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Technology
In 2025, we managed the communication for the study "E-commerce Creates Value for Italy" during the Conference on the European Elections and Digital Commerce.
The study, conducted by Netcomm in collaboration with Althesys, analyzed the impact of the eCommerce supply chain on GDP, revenue, and employment in Italy.
The communication strategy was developed in three phases: an exclusive preview in Sole 24 Ore, followed by the distribution of content under embargo to news agencies, and finally the launch of the press release during the event with subsequent follow-ups. This strategy generated significant media coverage with a total of 246 articles, divided among 229 online publications, 11 newspaper articles, and 6 news agency releases. The success of the initiative demonstrated the effectiveness of a strategic approach to communication, combining exclusivity, coordinated timing, and diversification of media channels.
The study, conducted by Netcomm in collaboration with Althesys, analyzed the impact of the eCommerce supply chain on GDP, revenue, and employment in Italy.
The communication strategy was developed in three phases: an exclusive preview in Sole 24 Ore, followed by the distribution of content under embargo to news agencies, and finally the launch of the press release during the event with subsequent follow-ups. This strategy generated significant media coverage with a total of 246 articles, divided among 229 online publications, 11 newspaper articles, and 6 news agency releases. The success of the initiative demonstrated the effectiveness of a strategic approach to communication, combining exclusivity, coordinated timing, and diversification of media channels.
The study, conducted by Netcomm in collaboration with Althesys, analyzed the impact of the eCommerce supply chain on GDP, revenue, and employment in Italy.
The communication strategy was developed in three phases: an exclusive preview in Sole 24 Ore, followed by the distribution of content under embargo to news agencies, and finally the launch of the press release during the event with subsequent follow-ups. This strategy generated significant media coverage with a total of 246 articles, divided among 229 online publications, 11 newspaper articles, and 6 news agency releases. The success of the initiative demonstrated the effectiveness of a strategic approach to communication, combining exclusivity, coordinated timing, and diversification of media channels.
We managed the communication of the study "E-commerce Creates Value for Italy" on the occasion of the Conference on European Elections and Digital Commerce. The study, conducted by Netcomm in collaboration with Althesys, analyzed the impact of the eCommerce supply chain on GDP, revenue, and employment in Italy. The communication strategy was developed in three phases: an exclusive preview on Sole 24 Ore, followed by the distribution of the content under embargo to press agencies, and finally the release of the press statement during the event with subsequent follow-ups. This strategy generated significant media coverage with a total of 246 articles, divided among 229 online publications, 11 newspaper articles, and 6 press agency releases. The success of the initiative demonstrated the effectiveness of a strategic approach to communication, combining exclusivity, coordinated timing, and media channel diversification.
We managed the communication of the study "E-commerce Creates Value for Italy" on the occasion of the Conference on European Elections and Digital Commerce. The study, conducted by Netcomm in collaboration with Althesys, analyzed the impact of the eCommerce supply chain on GDP, revenue, and employment in Italy. The communication strategy was developed in three phases: an exclusive preview on Sole 24 Ore, followed by the distribution of the content under embargo to press agencies, and finally the release of the press statement during the event with subsequent follow-ups. This strategy generated significant media coverage with a total of 246 articles, divided among 229 online publications, 11 newspaper articles, and 6 press agency releases. The success of the initiative demonstrated the effectiveness of a strategic approach to communication, combining exclusivity, coordinated timing, and media channel diversification.
We managed the communication of the study "E-commerce Creates Value for Italy" on the occasion of the Conference on European Elections and Digital Commerce. The study, conducted by Netcomm in collaboration with Althesys, analyzed the impact of the eCommerce supply chain on GDP, revenue, and employment in Italy. The communication strategy was developed in three phases: an exclusive preview on Sole 24 Ore, followed by the distribution of the content under embargo to press agencies, and finally the release of the press statement during the event with subsequent follow-ups. This strategy generated significant media coverage with a total of 246 articles, divided among 229 online publications, 11 newspaper articles, and 6 press agency releases. The success of the initiative demonstrated the effectiveness of a strategic approach to communication, combining exclusivity, coordinated timing, and media channel diversification.
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