We supported the FORME team in managing the press conference for the event dedicated to the world of cheese, with the aim of enhancing and promoting the entire Italian dairy sector, both nationally and internationally, held at the Bergamo Chamber of Commerce. Our main PR activities involved contacting other press offices present to collect quotes from the conference spokespersons; assistance in organizing and recording video interviews with speakers; social media coverage of the conference; press invitations to journalists, follow-ups, on-site management; sending press releases, the agenda for FORME in Italy 2024, and the related press kit, recall activities, and follow-up.