During Black Friday, Italians will spend approximately 2.2 billion euros online, while 41.5 million packages will circulate over the ten days of offers.

There will be 34.9 million Italians shopping online during the ten days of Black Friday, with an increasing focus on saving money. According to the new edition of the Delivery Index by Netcomm, Black Friday alone accounts for 4.8% of annual packages, but the value of purchases is decreasing due to a rise in more economical offerings. According to estimates from the B2C eCommerce Observatory of the Politecnico di Milano, during the Black Friday weekend, websites will account for 3.5% of the total transaction value in 2025.