Green Line Discovery - Made in Italy
Green Line Discovery - Made in Italy
Green Line Discovery - Made in Italy
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Client
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Amazon
[
Client
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Amazon
[
Client
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Amazon
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Business Units
]
Impatto Economico
[
Business Units
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Impatto Economico
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Business Units
]
Impatto Economico
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Location
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Piedmont, Tuscany, Abruzzo, and Apulia
[
Location
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Piedmont, Tuscany, Abruzzo, and Apulia
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Location
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Piedmont, Tuscany, Abruzzo, and Apulia
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Sector
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Technology
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Sector
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Technology
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Sector
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Technology
Linea Verde Discovery - Made in Italy: Made in Italy entrepreneurship also thrives in the digital realm. The branded content by Rai Pubblicità along with Amazon.
The branded content project between Amazon and Rai Pubblicità is aimed at enhancing the excellence of our country through special episodes, each dedicated to an Italian region, airing on Saturdays on Rai 1. For the fourth consecutive year, two sales partners for each involved region - in 2025, Piedmont, Abruzzo, Puglia, and Tuscany - participated in the episode hosted by Federico Quaranta, with our on-site support. The agency was responsible for scouting the companies to be involved and establishing initial contact with company representatives to understand their availability and interest. In parallel, we maintained relations with the production representatives to establish the brief and the episode outline, which was then agreed upon with the companies. Our on-site presence helped strengthen our relationship with Amazon's sales partners, who often are protagonists of our events, and with the Rai Pubblicità production team, with whom the collaboration for branded content continues. Following the airing of the episodes, the issuance of a joint press release with Rai Pubblicità allowed for widespread coverage in local and national publications.
The branded content project between Amazon and Rai Pubblicità is aimed at enhancing the excellence of our country through special episodes, each dedicated to an Italian region, airing on Saturdays on Rai 1. For the fourth consecutive year, two sales partners for each involved region - in 2025, Piedmont, Abruzzo, Puglia, and Tuscany - participated in the episode hosted by Federico Quaranta, with our on-site support. The agency was responsible for scouting the companies to be involved and establishing initial contact with company representatives to understand their availability and interest. In parallel, we maintained relations with the production representatives to establish the brief and the episode outline, which was then agreed upon with the companies. Our on-site presence helped strengthen our relationship with Amazon's sales partners, who often are protagonists of our events, and with the Rai Pubblicità production team, with whom the collaboration for branded content continues. Following the airing of the episodes, the issuance of a joint press release with Rai Pubblicità allowed for widespread coverage in local and national publications.
The branded content project between Amazon and Rai Pubblicità is aimed at enhancing the excellence of our country through special episodes, each dedicated to an Italian region, airing on Saturdays on Rai 1. For the fourth consecutive year, two sales partners for each involved region - in 2025, Piedmont, Abruzzo, Puglia, and Tuscany - participated in the episode hosted by Federico Quaranta, with our on-site support. The agency was responsible for scouting the companies to be involved and establishing initial contact with company representatives to understand their availability and interest. In parallel, we maintained relations with the production representatives to establish the brief and the episode outline, which was then agreed upon with the companies. Our on-site presence helped strengthen our relationship with Amazon's sales partners, who often are protagonists of our events, and with the Rai Pubblicità production team, with whom the collaboration for branded content continues. Following the airing of the episodes, the issuance of a joint press release with Rai Pubblicità allowed for widespread coverage in local and national publications.
COMMUNICATIONS
COMMUNICATIONS
COMMUNICATIONS
Related Communications
THE PROJECT
THE PROJECT
THE PROJECT
Gallery
Florentine Made in Italy, in workshops and on Amazon
Florentine Made in Italy, in workshops and on Amazon
Florentine Made in Italy, in workshops and on Amazon
Shot from the episode filmed in Puglia, featuring a representative of the local company being interviewed
Shot from the episode filmed in Puglia, featuring a representative of the local company being interviewed
Shot from the episode filmed in Puglia, featuring a representative of the local company being interviewed
Other projects
Other projects
Other projects
