To present the Bose product catalog ahead of the season and holiday shopping, we collaborated with an external illustrator to create an exclusive lookbook with a captivating style. The engaging texts and graphics in full festive mood turned the brochure into a visually impactful tool, perfect for presenting Bose devices as the most desired purchase or gift under the Christmas tree. The final version of the lookbook was printed and personally delivered, through one-to-one meetings, to the most influential journalists for the holiday showcases. For those unable to receive it in physical format, the digital version was sent.

The project allowed us to gain space within the main national lifestyle, fashion, and travel magazines, and to achieve visibility on their respective online platforms, as well as on unconventional spaces such as newsletters, blogs, and creator carousel posts, reaching over 14.5 million potential unique users.