Italy Park
Italy Park
Italy Park
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Client
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Amazon
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Client
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Amazon
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Client
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Amazon
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Business Units
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Sustainability
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Business Units
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Sustainability
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Business Units
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Sustainability
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Location
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Rome
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Location
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Rome
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Location
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Rome
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Research
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Sector
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Research
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Research
In November 2023, we contributed to organizing the presentation conference for the Parco Italia project, an urban reforestation program born out of the collaboration between Stefano Boeri Architetti and AlberItalia, with the support of Amazon.
Amazon, along with partners Stefano Boeri Architetti and AlberItalia, announced the commencement of the plantations and presented the findings of scientific research at the Confagricoltura headquarters, in Rome, in the presence of institutional representatives. The media relations strategy organized for the conference and the coordination of on-site activities ensured the presence of numerous journalists and extensive media coverage, resulting in the publication of over 400 articles in online, print, and non-traditional media outlets.
In 2024, we announced, together with the World Capital Sustainable Foundation of Venice (VSF) and the Veneto Region, the planting of 14,320 trees in an area of 9 hectares in Malcontenta, within the Municipality of Venice. This is the largest plantation carried out under the national reforestation program, Parco Italia.
Amazon, along with partners Stefano Boeri Architetti and AlberItalia, announced the commencement of the plantations and presented the findings of scientific research at the Confagricoltura headquarters, in Rome, in the presence of institutional representatives. The media relations strategy organized for the conference and the coordination of on-site activities ensured the presence of numerous journalists and extensive media coverage, resulting in the publication of over 400 articles in online, print, and non-traditional media outlets.
In 2024, we announced, together with the World Capital Sustainable Foundation of Venice (VSF) and the Veneto Region, the planting of 14,320 trees in an area of 9 hectares in Malcontenta, within the Municipality of Venice. This is the largest plantation carried out under the national reforestation program, Parco Italia.
Amazon, along with partners Stefano Boeri Architetti and AlberItalia, announced the commencement of the plantations and presented the findings of scientific research at the Confagricoltura headquarters, in Rome, in the presence of institutional representatives. The media relations strategy organized for the conference and the coordination of on-site activities ensured the presence of numerous journalists and extensive media coverage, resulting in the publication of over 400 articles in online, print, and non-traditional media outlets.
In 2024, we announced, together with the World Capital Sustainable Foundation of Venice (VSF) and the Veneto Region, the planting of 14,320 trees in an area of 9 hectares in Malcontenta, within the Municipality of Venice. This is the largest plantation carried out under the national reforestation program, Parco Italia.
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