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Client
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Amazon
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Location
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Cernobbio
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Sector
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Research
The Cernobbio Forum, one of the most prestigious Italian economic conferences that brings together international leaders, politicians, and prominent figures from the business world, served as the stage where Amazon unveiled two significant research initiatives.
During a dedicated press conference on September 5th, Amazon and The European House - Ambrosetti (TEHA Group) presented their study "Investing in the Mediterranean: Dynamics in Italy and Spain," comparing the two countries across ten key areas and highlighting Spain's stronger position in attracting foreign investments. During the plenary session of the Forum on September 7th, TEHA presented the results of the Global Attractiveness Index 2025, a project carried out in collaboration with Amazon, which analyzed 146 economies globally.
To position Amazon as a key voice and contribute to the investment attractiveness debate, several PR actions have been implemented to maximize impact. A press conference was organized to present the research "Investing in the Mediterranean," and high-profile interviews were scheduled with major television broadcasters and leading Italian news agencies.
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