In 2024, Amazon announced its commitment to train 200,000 students in the STEM field (Science, Technology, Engineering, and Mathematics) by the end of 2026 in Italy. On this occasion, we planned a press communication strategy that included a preview of the content on the Repubblica Italian.tech website and the drafting of a press release distributed to a broad and targeted media list, which ensured us an average coverage of 256 articles, both print and online. The crafted content highlighted the company's new commitment, leveraging the projects developed by Amazon as a key stakeholder within the landscape of public-private partnerships aimed at promoting education and instruction.