In 2025, the winners of the seventh edition of Amazon Women in Innovation were announced. This program is dedicated to supporting STEM students with the aim of reducing the gender gap in technical-scientific disciplines. We developed a communication strategy that involved and coordinated seven Italian universities across six different regions of the country. The activity included creating customized press releases for each region involved in the project, distributed to targeted media outlets for different territories. The content, aside from highlighting the company's commitment to addressing the gender gap in education, focused on the individual case histories of the winning students, whom we personally interviewed and involved in the project's communication. The activity secured us an average coverage of 250 articles, across online, print, and non-traditional media.