From the Italian provinces to customers worldwide: over 45% of Italian SMEs on Amazon are located in rural or low-density population areas

Amazon has announced the latest data from the Impact Report of over 20,000 Italian Small and Medium Enterprises (SMEs) that sell on its online store. Of these, more than 65% have sold beyond national borders, recording over 1.2 billion euros in overseas sales. Out of the total number of SMEs present on Amazon, more than 9,000 (over 45%) are from rural or low-density population areas. In 2024 alone, 6,000 of these recorded 500 million euros in overseas sales. Lombardy, Campania, Lazio, Tuscany, and Emilia-Romagna are the top five regions for the highest value of overseas sales and the largest number of local SMEs present in the online store; Germany, France, the United States, the United Kingdom, and Spain are the countries where Italian SMEs have sold most successfully.